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The Hero 5 cameras have been selling well, but 2016 was a rough financial year for the company, and this past spring, GoPro went through another round of layoffs - its third since the beginning of 2016.Īs for the name, Woodman admits he’s aware that the word “stories” has become somewhat of a loaded word in the app world. “That's a much more compelling solution and experience than what GoPro was before QuikStories, and so we think it can weave GoPro into people's more casual use in a way that GoPro wasn't really relevant before because of the amount of work it took to get to the edit, to get to the story.”įinding new ways to stir up business is key for GoPro going forward. “When you're reviewing the footage, it's as though you captured it with the phone itself,” Woodman says. Now it’s something that happens almost completely in the background. A user had to make a conscious decision to seek them out. But before QuikStories, GoPro’s algorithmic edits were still something that required action. Apple, Google, and Facebook all have ways of automatically repackaging a user’s videos and photos into easily shareable edits. GoPro is far from the only company that’s been working on ways to do this. Making it easier to edit and share videos could encourage more business for GoProīy automatically combining footage (and photos), companies like GoPro hope to encourage users to share more of their own content, which can in turn excite them and others to create and share more in the long term. “While we had all of the tools, previously, for our customers to get to an edit and realize the value of owning a GoPro, we’re pretty candid that that was a very complicated solution for somebody to figure out,” Woodman tells The Verge.
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Before QuikStories, a GoPro user would have to shoot footage, open the main GoPro app, select and transfer specific files to their phone, open up the Quik app, and select those files again to get the automatic video editing started. But GoPro CEO Nick Woodman thinks QuikStories can be an even bigger shift in how the company’s cameras are used because of all the steps the new feature eradicates. And when the Hero 5 cameras were released last fall, they introduced a way to automatically back up footage to the cloud that users could then access on their mobile devices.īoth of these were massive changes to the GoPro ecosystem. For instance, there was no way to quickly create complex edits like these before GoPro bought and rebranded the Quik app in the first half of 2016.
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GoPro has been improving its software - specifically its video editing software - for a while now. (Users can also turn the auto transfer off and start the transfer and edit process manually by swiping down on the main screen of the app.) And while Quik is able to identify what should be the best footage based on a combination of computer vision and sensor data from the camera, users will probably still have to be a bit more judicious with their shooting if the camera is sending everything to their phone. The catch? GoPro warns that users should make sure their camera has more than 20 percent battery left before starting this process, otherwise it could die in the middle of the transfer. Taking even more steps out of the process